Harry Zhang ︎
Experiential & Brand Designer ︎
Event Producer ︎
From Creative Strategy to Digital Campaigns ︎
Based in Los Angeles ︎
【午后营业】  Call Us After 12
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  • Call of Duty
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  • JPMorgan Chase
  • lululemon
  • Mico Tequila
  • Nike
  • Starry

︎ Email: hzhangdesign@gmail.com
︎ Phone: 858.740.9135

© 2026 Harry Zhang · PM Studio
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︎ Naked Lunch Type Specimen Booklet

Type specimen books are typically released by their foundries/printers to advertise the range a typeface can offer to designers. These books have been an integral part of typeface design since the invention of moveable type. In their most ideal form, Specimen books help inform the designer of the various ways a designer can use a typeface. They show all letterforms (upper and lower case), numbers, and special characters (e.g., Ligatures).

The goal of the type specimen promo booklet is to show the unique qualities of the typeface and display the various characters available when you purchase the typeface. Demonstrate the use of the typeface through complementary texts, helping designers to appreciate the possible ways/context Designers can use the typeface. Establish a visual hierarchy in a poster format via the clustering of elements to create typographic densities and express the typeface's nature through overall pattering and texture.

The booklet will be using text from Willam Burroughs's Novel “ The Naked Luch” as supporting text.


Booklet Image:


Booklet:
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︎︎︎ CLIENTS:

  • adidas
  • Amazon
  • Apex Global Groups
  • Apple
  • Berkshire Hathaway
  • Call of Duty
  • Google
  • JPMorgan Chase
  • lululemon
  • Mico Tequila
  • Nike
  • Starry

Email: hzhangdesign@gmail.com

Phone: 858.740.9135

Instagram: pmstudiola

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