01 — Snapshot

02 — The Challenge

The team wanted to keep a large Instagram audience engaged with Dr. Lee and his practice by giving people a reason to keep coming back to his content.

03 — Market & Audience

His audience followed a creator with a recognizable voice. In medical aesthetics, the work also had to entertain without making viewers feel worse about their appearance.

04 — Creative Strategy

I worked on content strategy and Reels production. The team adapted trends and memes to Dr. Lee’s personality and used a steady stream of Reels to stay connected with existing followers.

05 — Distribution

Instagram was the primary channel. Reels and trending formats anchored the content, supported by approximately $15K per month in Instagram ad spend.

06 — Results

Over six months, the team produced Reels and trend content for an Instagram account with approximately 800K followers.

07 — Skills Shown

Creator-led strategy · Reels production · Trend adaptation · Community engagement · Medical aesthetics