In designing this hypothetical exhibition, we've developed an identity and visual language that extend across the catalog, promotional materials, and an application. By exploring social issues through diverse artistic expressions, the exhibition spotlights the transformative power artists wield in society and examines how each artwork relates to specific social problems.
Employing various mediums and materials, the exhibition delves into themes such as societal reevaluation, conformity versus rebellion, deceit, and compromise. These artworks encapsulate a spectrum of generational and global perspectives, serving as immediate reactions to contemporary challenges.
Book:

Exhibition Poster:



︎︎︎ VISUAL BRANDING:
- lululemon — Dupe Swap Activation
- LA Lantern Art Expo 2024
- lululemon — Chargefeel Launch
- Nike — US Open 2022 Activation
︎︎︎ EDITORIAL:
- Adidas Crazy One
- JP Morgan Chase SC
- Kawabata Yasunari
- Mirror, Reflection of Society
- Naked Lunch Specimen
- ACCD Film Club
- Big Data Isolation
︎︎︎ MOTION:
︎︎︎ PM STUDIO — INDEPENDENT WORK:
- UNMATURE LA — Streetwear Brand
- Real Estate — Photography & Videography
- Aegis Biopharmaceuticals — Brand Design
- Hydun Petcare — Brand Identity
- Visual Explorations
- Custom Sneakers — Art & Design
︎︎︎ COOL&FUN:
︎︎︎ CLIENTS:
- adidas
- Amazon
- Apex Global Groups
- Apple
- Berkshire Hathaway
- Call of Duty
- JPMorgan Chase
- lululemon
- Mico Tequila
- Nike
- Starry
Email: hzhangdesign@gmail.com
Phone: 858.740.9135
Instagram: pmstudiola
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