Harry Zhang ︎
Experiential & Brand Designer ︎
Event Producer ︎
From Creative Strategy to Digital Campaigns ︎
Based in Los Angeles ︎
【午后营业】  Call Us After 12
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︎ About
︎ PM Music




































︎︎︎ EXPERIENTIAL DESIGN & EVENTS:

︎︎︎ CREATIVE STRATEGY & PAID SOCIAL:

︎︎︎ BRAND DESIGN & CAMPAIGNS:

︎︎︎ PM STUDIO — INDEPENDENT WORK:

︎︎︎ ARTCENTER — SELECTED PROJECTS:

︎︎︎ SELECTED BRAND EXPERIENCE:

  • adidas
  • Amazon
  • Apex Global Groups
  • Apple
  • Berkshire Hathaway
  • Call of Duty
  • Google
  • JPMorgan Chase
  • lululemon
  • Mico Tequila
  • Nike
  • Starry

︎ Email: hzhangdesign@gmail.com
︎ Phone: 858.740.9135

© 2026 Harry Zhang · PM Studio
︎



︎ About


Hi, I'm Harry Zhang.

Experiential & brand designer and event producer based in Los Angeles. My work connects creative strategy, visual design, digital marketing, and the production that brings live experiences to life.

I approach design through both a creative and a marketing lens, starting with business goals, audience insights, and available performance data. I translate those inputs into visual concepts and content, then use campaign results to refine the creative direction—from building awareness to encouraging action.

Currently open to full-time roles in experiential and brand design, creative strategy, digital marketing, and event production in Los Angeles.

Email ↗   /   LinkedIn ↗



01 / Experience


Brand activations / Optimist

I trained in graphic design at ArtCenter College of Design and started my career at Optimist, a Los Angeles creative agency. There, I designed event flows, pitch decks, and on-site visual materials for brand events and activations for Nike, lululemon, Amazon, adidas, and Call of Duty, working from client brief through on-site execution.


Creative & operations / Los Angeles Lantern Art Expo
2024 · Santa Anita Park

I led creative, visual design, and operations for this month-long festival, taking the event from concept to opening night with a core team of about 20 and outside vendors.

  • Coordinated international shipping and on-site installation of 60+ large-scale lanterns.
  • My team secured stage performance sponsors, about 60% of 200+ vendor booths, and an exclusive partnership with Fantuan.

I also owned digital and social promotion, briefing and reviewing content with the team and campaign vendors. I adjusted creative direction based on ticket sales and campaign performance, connecting the festival’s visual story to awareness and ticket promotion.

View the project ↗


Live music / Audio & lighting
2026 · Six months · Changsha, China

I took on a hands-on live music role to build audio skills alongside my visual background. The work included setting up and tuning sound systems, mixing live audio, and running lighting for EDM events. I now bring both visual and audio production into how I plan and run events.

Explore my music practice ↗



02 / What I do


Creative Strategy

Turning business goals, audience insights, and performance data into creative concepts, campaign narratives, and clear design direction. Connecting what a brand needs to communicate with what its audience needs to see.

Digital Marketing

Planning digital and social content, briefing creative teams, and reviewing campaign performance. Using results, including ticket sales, to refine messaging and visuals and keep creative decisions connected to marketing goals.

Experience Design

Concepts, event flow, and on-site visuals for brand activations, festivals, and live events.

Production & Operations

Vendors, sponsorships, logistics, installation, and on-site execution.

Team Leadership & Project Management

Leading creative and operations teams, coordinating vendors and partners, and managing projects from concept to launch.

Brand & Campaign Creative

Brand identity, pitch decks, social content, and campaign visuals.

Multimedia Production

Photography, video, sound, and lighting.



03 / Education


ArtCenter College of Design
MFA, Graphic Design

UC Riverside
BA, Business Administration (Marketing)


PM Studio

04 / PM Studio 午后营业

PM Studio is my independent design studio, founded in Los Angeles in 2022. Through it, I take on branding, packaging, social content, and photo and video projects for commercial clients, alongside personal work in music and streetwear (UNMATURE LA).

Join us after 12 ✌
︎ About PM

︎ PM Service

︎ PM Music

︎ PM Store
︎︎︎ VISUAL BRANDING:

︎︎︎ EDITORIAL:

︎︎︎ MOTION:

︎︎︎ PM STUDIO — INDEPENDENT WORK:

︎︎︎ COOL&FUN:

︎︎︎ CLIENTS:

  • adidas
  • Amazon
  • Apex Global Groups
  • Apple
  • Berkshire Hathaway
  • Call of Duty
  • Google
  • JPMorgan Chase
  • lululemon
  • Mico Tequila
  • Nike
  • Starry

Email: hzhangdesign@gmail.com

Phone: 858.740.9135

Instagram: pmstudiola

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