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【午后营业】 Call Us After 12
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In this project, I created an ad for UNMATURE streetwear. The concept uses street-style elements, footage, graffiti animation to express that instead of following the crowd, people need to jump out of what this society forces us to think and behave.
The first part of the video is what society wants us to watch and think about. The second part rejects society’s behavior and follows what the band UNMATURE believes.
As a street fashion brand, UNMATURE expresses the fashion products and the idea to encourage people to get away from the public bound. This bound is not physical but will intangibility kill people’s minds and behavior in this society. If people lose their ability to think independently and follow what the public does, what is the meaning of being human?.
︎︎︎ VISUAL BRANDING:
︎︎︎ EDITORIAL:
︎︎︎ MOTION:
︎︎︎ COOL&FUN:
︎︎︎ CLIENTS:
- Adidas
- Amazon
- Call of Duty
JPMorgan Chase
- lululemon
- Nike
- Mico Tequila ︎
Email: hzhangdesign@gmail.com
Phone: 858.740.9135
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