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︎ About PM
︎ PM Service
︎ PM Music
︎ PM Store
︎ UNMATURE LA











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︎︎︎ VISUAL BRANDING:

︎︎︎ EDITORIAL:

︎︎︎ MOTION:

︎︎︎ COOL&FUN:

︎︎︎ CLIENTS: 

  • Adidas
  • Amazon
  • Call of Duty

  • JPMorgan Chase

  • lululemon
  • Nike
  • Mico Tequila        

︎ Email: hzhangdesign@gmail.com
︎ Phone: 858.740.9135
︎ Instagram: pmstudiola

©2015 QS Studio llc All Rights Reserved



︎ PARALLEL Streetwear

Parallel is a brand that leverages streetwear as a powerful medium for democratization to promote, contribute and protect the rights of Asian communities in Los Angeles, with the aim of reducing hate crimes through empowerment, collaboration, and awareness.







The logomark is made by two capital letters, “P” and “L,” and the lockup of the logomark represents the fist grip hand gesture. The first grip has a meaning of respect in Easter Asian culture

Also, I used archetype press to develop patterns, T-shirt prints, icon graphics, etc. The pattern is inspired by three Chinese characters, and each character represents “food,” “artists,” and “clothing.” These patterns will be used separately on different applications.


Posters:

This is an urgent moment in history. According to an NBC news article, “Anti-Asian hate crime[s] increased 339 percent nationwide last year.” Hate crimes targeting the Asian American community have reached unprecedented levels during the coronavirus pandemic. This misplaced anger is largely based on a misunderstanding of Asian culture. As an Asian American designer, I believe that this is my mission, to stand out and contribute to the Asian American community. My goal is to educate people on the right way of understanding my culture and also express that culture nationwide.


Parallel will establish a unique gathering place with multiple purposes, including communicating through entertainment, collaborating through thoughts, publicizing through culture, etc. 


3D Floor Plan:


The whole community space is split into different use of purpose, including


1. Retail store sells fashion products that represent the Asian American culture. At the same time, Parallel sells our products and features other Asian culture brands worldwide.



2. Collaborating studio, for people from different backgrounds to come together and work for the fashion pieces or communicate. Artists can work together on great arts and designs that help the Asian American community earn ethnic pride in the studio.



3. Exhibition showroom for supporting Asian American artists who also could contribute to educating locals with cultural perspectives.



4. Entertainment event room, gathering people around the community, providing activities to unite people and let them enjoy what the brand can bring joy to our family. The entertainment includes live house djing, community speech, symposiums, etc.

5. Take-out street food department, expressing one of the important cultures, food culture, to the community.



When we compare Parallel with other streetwear brands, it brings in the fashion or people’s interests together and provides a community for our people to communicate and unite together. The power of cohesion would make each individual stronger and gain rights and protection by holding each other’s hands. This is not limited to achieving human rights but also includes expressing our authentic culture around the community and helping the rest of the world to understand our culture in a better way correctly.
︎ About PM

︎ PM Service

︎ PM Music

︎ PM Store

︎ UNMATURE LA
︎︎︎ VISUAL BRANDING:

︎︎︎ EDITORIAL:

︎︎︎ MOTION:

︎︎︎ COOL&FUN:

︎︎︎ CLIENTS:

  • Adidas
  • Amazon
  • Call of Duty

  • JPMorgan Chase

  • lululemon
  • Nike
  • Mico Tequila                                     ︎

Email: hzhangdesign@gmail.com

Phone: 858.740.9135

Instagram: pmstudiola

©2015 QS Studio llc All Rights Reserved