01 — The Brief & My Contribution

Keep Warm invited interns to respond to questionnaires and work through activities together, helping them learn more about themselves and one another during the program. The design task was to make these materials approachable while retaining JPMorgan Chase’s brand colors.

My contribution focused on the questionnaire layouts and visual presentation, collaborating with illustrators to bring warmth and personality to the printed materials.

02 — Creative Direction: A More Human Brand Voice

The visual direction combines a restrained blue palette with handwritten-style headings, expressive illustrations and generous white space. The illustrations introduce the topic; the written prompts and response areas carry the activity.

This balance gives a professional setting a more conversational tone. Each sheet feels like an invitation to participate, with a recognizable visual family across different subjects.

03 — Designing for Participation

A recurring reading order organizes the series: a distinctive title, a short introduction, the activity itself, and space to respond. Lists, tables and diagrams change with the task while the hierarchy stays consistent.

For reflective activities, clear writing areas support individual responses. For collaborative or movement-based prompts, maps and illustrated structures make the instructions easier to follow.

04 — A Connected Activity Series

The collection moves between personal reflection, physical activity and shared discovery. Repeated typography, blue accents and illustration placement connect these varied formats without making every worksheet identical.

05 — Final Presentation

The completed mockups show a coherent set of materials for the internship program. Together, they demonstrate how editorial layout and illustration can turn institutional communications into a more engaging participant experience.