As a traditional company, LADWP might lose its customers when a new company brings in new technologies and competitions.

Problem: With the development of new technology, many new utility companies could appear on the market today. New utility companies provide convenient and clean energy services to customers. New utility companies have a new fresh look that matches the popular sustainability trend and cleaner energy.
Solution: Build new brand identity. Creating a new office look for LADWP. Redesign the website and develop a new mobile app to maximize user experience. Set the new company goal to reach clean energy use and show a good public impression.
Brand Bible:









Poster:




Website:








Mobile App:







Social Media:

Office:






Other:


︎︎︎ VISUAL BRANDING:
- Mico Tequila
- LA AWACAE 2024
- Aegis Bio
- PARALLEL Streetwear
- LADWP
- UNMATURE Streetwear
- Type Chicago
- Hydun Petcare
︎︎︎ EDITORIAL:
- Adidas Crazy One
- JP Morgan Chase SC
- Kawabata Yasunari
- Mirror, Reflection of Society
- Naked Lunch Specimen
- ACCD Film Club
- Big Data Isolation
︎︎︎ MOTION:
︎︎︎ COOL&FUN:
︎︎︎ CLIENTS:
- Adidas
- Amazon
- Berkshire Hathaway
- Call of Duty
JPMorgan Chase
- lululemon
- Nike
- Mico Tequila ︎
Email: hzhangdesign@gmail.com
Phone: 858.740.9135
Instagram: pmstudiola
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